Speakers 2011
Debate on Day 1
New PR versus New Marketing.
New PR versus New Marketing.
Moderator
Forum Day 1
Moderator
Reputation & publicity on/off-line - the next step
Communicating Innovations - how to communicate something which does not even exist?"
Adapting large, long-standing organizations to today's online & social media world.
Benefits and pitfalls of integrating social media into editorial and publishing workflows.
Moderator
Social Media
ROI of SM for internal comms: How organizations should apply collaborative and interactive social media tools to enhance productivity and communication.
Best practices of integrating social media into an overall PR campaign.
Multinational SM campaigns: How can multinational organisations create a social media campaign to target a number of markets?
Moderator
Political communications
Strategic communications as a counterterrorism tool
The changing role of political commuication.
The E-Majlis: Saudi Ministers in Social Media.
E-government as a stimulus for modern economics and development
Moderator
Forum Day 2
Moderator
Overview on WEF 2011
"What does WEF 2011 teach us?"
Financial Communications
Managing investor expectations in times of significant change.
Share Price Management.
Moderator & Panel Speaker: "Impact on stock prices: How to handle negative news."
Case study · Investor relations
Nuclear renaissance and financial stability in the age of crisis.
Marketing, branding, and new media
Let Them Play, Make Them Buy: Social Game Opportunities For Marketing of Everything.
Case study · External communications
Managing the private – public relationship. The role of communications.
New challenges to the communications profession
Regulating and professionalizing the industry: how to regard the PR profession as equal to Law/Accountancy?
Return on Investment: how do we prove the worth of PR?
Values. Images. Symbols. The Generation gap.
Communications in Mergers & Acquisitions
Reputation Management in M&A (Mergers & Acquisitions).
Blind Discussion: Egypt
Revolutionary social media effect with opportunities for a massive rise towards democratic changes.
The crucial role of the new media channels: future changes towards a higher level of democracy, fostered by internet.
Moderator
Crisis Communications
Litigation PR, the next wave of corporate and crisis communications: essential points and considerations.
Crisis management in the media society: Safeguarding reputation through strategic, integrated and situative crisis communication.
Moderator
New challenges to the communications profession
The six things that drive your online reputation
