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					Opening of the event
				
					
						 
					
					
					Moderator of Day 1
				
 
						
						
					Which corporate unit/expert should reply the question: How to be #1?
				
					
						 
					
					
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					Global Media Communication Map
				
					
						 
					
					
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					PR Agency Leadership > Team. Strategy. Flexibility.
				
					
						 
					
					
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					Panel Moderator
				
 
						
						
					Corporate Communications and Leadership.
				
					
						 
					
					
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					Personal branding. Who can be Gagarin today? How can you become #1?
				
					
						 
					
					
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					Agencies VS In-house PR. Which is the right communication strategy for securing leadership of your company?
				
					
						 
					
					
					Advocating Consultancy-based PR
				
 
				
					
						 
					
					
					Advocating In-house PR
				
 
				
				
					
						 
					
					
					Debate Moderator
				
 
						
						
					Keynote
				
					
						 
					
					
					New leadership in the new era of Sharism.
				
 
						
						
					Social Media of the Future. Who will kill Facebook?
				
					
						 
					
					
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					Real life-story shared! The true life-story of a top industry leader.
				
					
						 
					
					
					"Analogue VS Digital Gianni."
				
 
						
						
					Day 2 of the event
				
					
						 
					
					
					Moderator of Day 2
				
 
						
						
					New interpretation of MICE: Multichannel, Inspiring, Communicative, Engaging.
				
					
						 
					
					
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					Visual Storytelling: Branding as a resource for leadership.
				
					
						 
					
					
					Panel Leader, "Brands' visual communication: using the stereotypes of perception."
				
 
				
					
						 
					
					
					"Visual storytelling. From Mesopotamia to Instagram."
				
 
				
				
					
						 
					
					
					"Why do brands cease to be mere semblances and become triggers instead?"
				
 
				
					
						 
					
					
					"Fascinating stories at official corporate level."
				
 
				
				
					
						 
					
					
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					Communication, Universities, Education - the new approach
				
					
						 
					
					
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					The new CEO: Administrator? Preacher? Face of the company?
				
					
						 
					
					
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					Five management features contrary to leadership.
				
					
						 
					
					
					Coach of the training session
				
 
						
						
					How to recruit, retain and part with staff leaders?
				
					
						 
					
					
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					"Successful leaders in the period of > Change: innovation projects, implementation > Lean-back approach: increasing productivity."
				
 
				
					
						 
					
					
					"The manager's role in the company: how to achieve better results?"
				
 
				
				
					
						 
					
					
					"What determines the success and potential of leaders?"
				
 
						
						
					Communication support for public procurement: Dante? Homer? Pelevin?
				
					
						 
					
					
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					Tools and corporate leadership development programs
				
					
						 
					
					
					"Today's Leader: from Ňurn-Out-There to Be-Right-There."
				
 
				
					
						 
					
					
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