10th August 2017
New York - Museum of Public Relations visit
The Public Relations Museum and reference library provide an historical review of the profession through a growing collection that chronicles the evolution of the field.
Shelley Spector, Director of the PR Museum, will share a few details about the development of the PR industry and the PR Museum in New York.
Maren Scheffler, Communication Officer - Europe, the International Museum of Public Relations based in New York
More information under: Museum of Public Relations New York
Lunch.
New York - business visit to PR Week
PR Week is the leading source of news, analysis, features & jobs
for the Public Relations industry.
More information under: PR Week USA
New York - Welcome dinner
Location: to be confirmed.
11th August 2017
New York - CNBC Channel visit
CNBC is an award winning and nationally recognized American basic cable, 
internet and satellite business news television channel that is owned by NBCUniversal News Group, a division of NBCUniversal. The network primarily carries business day coverage of U.S. and international financial markets; following the end of the business day and on non-trading days, CNBC primarily carries financial and business-themed documentaries and reality shows.
More information under: CNBC Channel
New York - Rockefeller Center visit
Rockefeller Center is a large complex consisting of 19 high-rise commercial buildings covering 22 acres (89,000 m2) between 48th and 51st Streets in New York City. Commissioned by the Rockefeller family, it is located in the center of Midtown Manhattan, spanning the area between Fifth Avenue and Sixth Avenue. It was declared a National Historic Landmark in 1987 .
More information under: Rockefeller Center New York
Lunch.
New York - UN's HQ visit
You will learn about the history and structure of the UN, and receive information on the iconic buildings located by the East River.
You will learn about the work of the different United Nations organs, such as the Security Council and the General Assembly. The General Assembly Hall is where all 193 Members States of the Organization convene to discuss global issues.
When official meetings are not in session, you will also be able to see four newly renovated chambers listed below:
- the General Assembly Hall
- the Security Council Chamber
- the Trusteeship Council Chamber
- the Economic and Social Council Chamber
12th August 2017
New York - Los Angeles flight
Arrival.
13th August 2017
The day with Rasha Goel - Celebrity PR
Los Angeles - Hollywood Tour (to be confirmed)
The Hollywood tour brings you closer than ever to the entertainment you know and love.
Get ready to experience one of the busiest movie studios in LA with us.
Lunch.
Los Angeles - Paley Center for Media visit (to be confirmed)
The Paley Center for Media, with locations in New York and Los Angeles, leads the discussion about the cultural, creative, and social significance of television, radio, and emerging platforms for the professional community and media-interested public.
More information under: Paley Center for Media
Los Angeles - final discussion about Celebrity PR
Experience-exchange about Celebrity PR, communication in Hollywood
with Rasha Goel, US entertainer, International Correspondent, TV Host, Emmy Nominated Producer, Actress
14th August 2017
Sightseeing around Los Angeles
Griffith Observatory visiting
Lunch.
Los Angeles - meeting with Serena Poon
Experience-exchange in the field of Public Relations and Communication.
More information under: Serena Poon Webpage
15th August 2017
Los Angeles - San Francisco flight
Arrival.
Lunch.
San Francisco - business visit to IDEO 
From designing the first manufacturable mouse for Apple to advancing the practice of human-centered design, IDEO has long been at the forefront of creating change through design.
More information under: IDEO
16th August 2017
San Francisco - business visit to OhmniLabs 
OhmniLabs manufactures robots that help elders and their families address the fear of loneliness. Its robots facilitate families to virtually provide companionship and care to elders.
More information under: OhmniLabs
Lunch.
San Francisco - business visit to Polycom
Cameron Craig, Global Head of Corporate Communications, Polycom, will share how communication played a pivotal role in Apple’s turnaround period from Steve Jobs return as CEO to the launch of iPhone. Over this period, Apple would prove the cynics wrong and dazzle the world with its groundbreaking innovations, masterful marketing and against-the-grain approach. Cameron will share five communications lessons from those days and how you can take advantage of these same principles for your company or brand. Themes include the importance of keeping it simple, prioritizing influencers, staying focused on your message, and leveraging outside milestones for internal momentum. Cameron was with Apple for 10 years under Steve Job’s leadership including three years as corporate communications lead for the Asia Pacific region based in Singapore.
More information under: Polycom
17th August 2017
San Francisco - discussion about PR of new technologies
Experience-exchange about PR of New Technologies & Startups.
Meeting Naomi Assaraf, CMO and co-founder of cloudHQ (USA)
More information under: cloudHQ
Lunch.
San Francisco - Stanford University visit (to be confirmed)
Stanford is the second best university in the world according to the latest rankings.
Based in Silicon Valley in California, tucked away between the green rolling hills of San Jose and the heights of San Francisco, Stanford University’s manicured lawn has been trodden on by some of the world’s brightest researchers, tech entrepreneurs and influencers of our generation, including Elon Musk, Sergei Brin, Peter Thiel, John Kennedy and Larry Page.
More information under: Stanford University
San Francisco - California sunset cruise
Witness panoramic views of the sunset on San Francisco Bay
18th August 2017
San Francisco - meeting with Shinjini
Experience-exchange in the field of Public Relations and Communication.
More information under: Shinjinidas
Lunch.
Closing dinner.
Location: to be confirmed.
19th August 2017
Training sessions at the General Assembly.
20th August 2017
Training sessions at the General Assembly.
21st August 2017
Training sessions at the General Assembly.
22nd August 2017
Training sessions at the General Assembly.
23rd August 2017
Training sessions at the General Assembly.