Welcome speeches.
Yanina Dubeykovskaya, co-Chair of the WCFDavos Committee and Content Director of the forum.
Andre Manning, co-Chair of the WCFDavos Committee, Global Vice President Corporate Communications at Royal Philips Electronics.
Maxim Behar, Co-Chairman of the Committee of WCFDavos, Chairman of Hill+Knowlton Strategies (Czech Republic), CEO and Chairman of the Board at M3 Communications Group (Bulgaria).
Forum Moderator: Stuart Bruce, Digital Corporate Communications, Online PR blogger, Trainer, and Consultant (UK).

Key Panel Discussion: Future Communicators 3.0 - to be or not to be?
Panel Leader: Andre Manning, Co-Chairman of the WCFDavos Committee, Global Vice President Corporate Communications at Royal Philips Electronics.
Nick Andrews, Senior Vice President and Senior Partner, Fleishman-Hillard (Belgium).
Ladislav Cervenka, Corporate Communication team member and Senior Consultant for Central & Eastern Europe at Unilever Europe.
Richard Chinn, Senior strategist at Wolff Olins (UK).
Q&A session: Interactive discussion with the audience.

Keynote (40 min): Changes in companies. Behaviour changes. The communications professional's role in internal communications.
Dr. Leandro Herrero, CEO of The Chalfont Project Ltd. and Managing Partner of Viral Change Global LLP (UK).
“The answer to the new communications professional's role in the modern corporate organisation is not mere adaptation of the role, but its reinvention", says Dr. Herrero. "There are no-man's lands and organisational areas where the communications professional could thrive and take the lead. The opportunity for the reinvention of the New Communications Professional has never been greater!”
Expert Opinion (20 min): Top-level experts joining in to share their own professional opinion.
Senta Čermaková, WW Customer Reference Program Director Hewlett-Packard. Based in Prague.
Istvan Kutas, Corporate Communications Director at Telenor Hungary Zrt. (Hungary).
Q&A session (30 min): Interactive discussion with the audience.

Challenges. Panel Discussion: Communications leadership - trusted advisers or genuine corporate leaders?
Panel leader: James Gillies, Head of Communications at CERN (Switzerland).
Terry O'Connor, Head of Communications at Science and Technology Facilities Council (UK).
Valery Levchenko, Deputy Editor in Chief RIA Novosti (Russia).
"PR People – Stuck between the Business and the Stakeholders?"
Istvan Kutas, Corporate Communications Director at Telenor Hungary Zrt. (Hungary).
In his presentation, Mr. Kutas will discuss the following key points: "Senior PR people are often stuck between their external and internal stakeholders and between their roles as advisers and business leaders. Is there a way to dissolve this dichotomy? Is there a right way to balance between these roles?"
Q&A session: Interactive discussion with the audience.

Coffee break.

Special Keynote. Real life-story sharing!
The true life-story of a top industry leader:
James Gillies, Head of Communications at CERN (Switzerland).
A successful professional career from Oxford University and Research into PR and Communications of Science - ideas, beliefs, values, crisis periods, insight gained, and solutions for a happy life.
A strictly closed session with a stay-SM-silent warning for non-monitoring on Twitter or Facebook!
Q&A session: Interactive discussion with the audience.

Optional: Beer Party Czech Style & Dinner in Prague. :)
Location: 5-7 min walk from conference venue - see the map here: http://www.napasece.cz.
4 extra-large tables secured! Wi-fi & smoking area available only downstairs by the bar.
Dress code: casual.