3rd November 2016
Registration of participants.
Opening of the forum.
Moderator: Prof. Dr. Ali Murat Vural, WCF-Istanbul Regional Forum Director, member of the Faculty of Communication at Istanbul University (Turkey)
Welcome addresses:
Yanina Dubeykovskaya, WCFDavos Founder and Content Director, President of the WCFA association (Global)
Prof. Dr. Mahmut Ak, Ph.D., Rector of Istanbul University of Turkey
Binali Yıldırım, Prime Minister of Turkey
Keynote. Reputation Management, Social Media, and the End of Privacy.
Allan Mayer, Leading PR advisor to celebrities, Principal Partner at 42West (USA)
Coffee break - sponsored by Arbeta Tourism.
Panel discussion. What happens with Corporate and Country Reputation at times of crises?Moderator: Lina Duque, Social Media Strategist, Advisor, International Speaker & University Lecturer (Canada)
Speakers:
Temel Kotil, General Director & Deputy Chairman of the Board of Turkish Aerospace Industries, Inc. (Turkey)
Yanina Dubeykovskaya, WCFDavos Founder and Content Director, President of the WCFA association (Global)
Korhan Kurdoglu, Chairman of the Executive Board of ATA Holding (Turkey)
Lunch break - sponsored by Invenura.
Panel discussion. Can a crisis be interpreted as a chance?
Moderator: Michael Bociurkiw, Journalist, writer and development professional, spokesperson for the OSCE Special Monitoring Mission in Ukraine, TEDx speaker, former spokesperson for UNICEF (Canada)
Speakers:
Richard Linning, Founder & Senior Partner, The Stable House Partnerhship in UK, IPRA President 2011 (UK)
Ibrahim Eren, Deputy General Director of TRT-Turkish Radio and Television Corporation (Turkey)
Lina Duque, Social Media Strategist, Advisor, International Speaker and University Lecturer (Canada)
Coffee break - sponsored by Arbeta Tourism.
Panel discussion. How to manage Corporate Reputation in a crisis environment.
Moderator: Gianni Catalfamo, Founder of cc:catalfamo (Italy)
Speakers:
Nurul Shamsuri, Head of Program at UCSI University, Program Director for the Communication & Information Secretariat of Wanita UMNO (Malaysia)
Burak Karapinar, CEO of Invenura Holding (Turkey)
Irina Bakhtina, VP Global Sustainable Business Communications Capability & Training at Unilever (Russia)
Round-up of the day: conclusions.
Gala dinner - provided by Ata Holding.
Location: Feriye Restaurant, Yıldız Mh., Çırağan Cd. No:40, Beşiktaş, 34447.
Dress code: formal.
4th November 2016
Registration of participants.
Panel discussion. Managing Crises and Reputation in a Digital World.
Moderator: Richard Linning, Founder & Senior Partner, The Stable House Partnerhship (UK)
Speakers:
Gianni Catalfamo, Founder of cc:catalfamo (Italy) / "The Digital Self Manifesto."
Dr. Fatoş Karahasan, Marketing/Advertising/Digital=Communication expert and author, Assistant Professor at Bilgi University (Turkey)
Sean Gardner, Co-founder of Huffington Post's "Twitter Powerhouses Series" (USA) / "Personal Reputation and Personal Branding."
Coffee break - sponsored by Arbeta Tourism.
Panel discussion. Could a crisis create new chances for an international brand?
Moderator: Vasily Dubeykovskiy, CEO of CityBranding (Russia)
Speakers:
Dr. Jon-Hans Coetzer, Chief Academic Officer at the Glion Institute of Higher Education (Switzerland) / "Crisis Management & Communication." The talk aims to highlight the changing landscape of crises which both governments and businesses are confronted with today, discussing and reflecting on new approaches to deal with both traditional and novel crises. The presentation invites a deep and critical reflection on how best businesses can adapt to change while still maintaining capabilities to deal with more classical crises along three themes: • highlighting the changing landscape of crises in general • discuss and assess new crisis management practices • contribute to identifying good practice
Ömer Burhanoğlu CEO, Board Member FARPLAS Group of Companies (Turkey)
Ziya Erdem, General Director of Ericsson Turkey (Turkey)
Lunch break - sponsored by Invenura.
Panel discussion. How to create an international Country Brand at times of crises?
Moderator: Sean Gardner, Co-founder of Huffington Post's "Twitter Powerhouses Series" (USA)
Speakers:
Vasily Dubeykovskiy, CEO of CityBranding (Russia) / "Country branding. How to be more than 1/250?"
Arın Saydam, Vice President of Communication Consultancies Association of Turkey, Chairman of the Executive Board of Bersay Communication Consultancy (Turkey)
Dori Kalafat, Tekfen Holding Corporate Communications Coordinator, Vice Chairman of KID - the Turkish Association of Corporate Communicators (Turkey)
Coffee break - sponsored by Arbeta Tourism.
Panel discussion. Convertible instruments for Personal and Corporate Reputation.
Moderator: Prof. Dr. Ali Murat Vural, WCF-Istanbul Regional Forum Director, member of the Faculty of Communication at Istanbul University (Turkey)
Speakers:
Ekaterina Lavrova, PR-Director at Depot WPF (Russia)
Mehmet Gün, Gün + Partners Law Firm Co-Founder and Executive Lawyer (Turkey)
Michael Bociurkiw, Journalist, writer and development professional, spokesperson for the OSCE Special Monitoring Mission in Ukraine, TEDx speaker, former spokesperson for UNICEF (Canada)
Final session. Closing Ceremony.
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*NB! > No cancellations after October 31, 2016!