Registration.
Venue: Korston Hotel, Ballroom.

Chekhov Hall:
Press Conference of the Federal Agency for Tourism "National Calendar".

Registration.
Venue: Korston Hotel, Ballroom.

Plenary meeting: Communications: How Can Countries/Regions Interact with the World?

Experts:

Gianni Catalfamo, Web 2.0 Evangelist, Founder of CC:Catalfamo (Italy):
"Communications as the Key Driver of Change: Globe, Individual, Business."
Gregory Pomerantsev, Head of the National Tourism Agency of the Republic of Belarus:
"Future of Global Tourism Industry in Russia Depends on the Modern State Policy."
Sean Gardner, со-founder of «Twitter Powerhouses Series», #1 in Social Media Power Influencer, USA

Interactive panel with experts: Communication Matrix of Tourism: Engagement & Storytelling.
How to tell the story of your touristic products and destinations, how to engage customers and transform them from consumers into ambassadors and tour-service sellers?

Moderator:

Yanina Dubeykovskaya, Founder & Content Director of the WCFDavos summit in Switzerland

Experts:

Montecarlo, Storyteller, Transmedia Architect & Filmmaker at CargoCult Entertainment, Ltd. (Spain) 
Alexey Melchakov, Head of Business Development in Tripster.ru (Russia)

Keynote: Place marketing - Make Communications Global!
How can effective communication strategy help you become the first-choice destination for travellers?
Maksims Tolstojs, Member of the Riga Tourism Development Bureau, LIVE RIGA (Latvia)

Coffee Break / Networking.

Keynote: Destination Revenue Management.
Why we need to unite business structures and motivate them to do co-branding projects in order to promote a destination.
Marina Nikulova, Representative of the Dutch Alliance in Russia and the Dutch Tourism & Congress Board, Marketing Specialist at AVIAREPS AG (Russia)

Expert's report: Event tourism  and geobranding of cities/regions.
Sergey Knyazev, Owner and general producer of "Knyazev" corporate

Concluding part.
Conclusions from the first day of the Forum and defining the "Benchmarks of the Future".

Public talk: National Association of Tourist Information Centres.

Registration.
Venue: Korston Hotel, Pushkin Hall.

Keynote: Communications and New Technologies in Modern Tourism.

Lars Hilse, CEO of Web Strategy & E-Business Development Consultants (Germany):
"Digital Tourism Trends: What Will Happen to the Global Tourism Industry in the Next 5 Years?"
Ekaterina Lavrova, PR-Director at Depot WPF (Russia):
"Analysis of the Digital Environment in the Russian Tourism"

Interactive panel with experts: Travellers "Love with Their Eyes"!
How to be in tune with consumers? Get your communications upgraded.

Moderator:

Elena Brandt, WCFDavos Content Manager (Russia)

Speakers:

Elina Zhuk, Executive Director of "Smetana" Agency (Russia):
"Viral Videos in Promotion and Communication with Customers."
Yuliya Shyukina, Head of "Travelogia" School of Journalism
Sean Gardner, со-founder of «Twitter Powerhouses Series», №3 in the Forbes Chart of the Most Influential People in SMM for 2013 (USA):
"SMM - the Visual Language of Travellers."

Expert’s report: User Generated Tourism: Recommendations, Shared Experience, Trust.
Consumers trust recommendations rather than advertising, so the main channels of information and promotion of touristic products has become the information shared by the consumers. Suggestion for a discussion on whether it is possible to control the distribution of information produced by consumers.
Lorenzo Brufani, Competence Communication - Owner and General Manager, former Italian Spokesperson for TripAdvisor (Italy)

Lunch.

Keynote: Touch the Tourism with TopTripTip.
Andrey Suleykov, CEO of Appreal LLC

Concluding part.
Conclusions from the two days of the Forum and defining the "Benchmarks of the Future".