Presentations
Words VS Images
Dr. Alfred Koblinger, CEO of BBDO, Austria
"In the beginning was the word", shares Dr. Koblinger. Advocating the crucial importance of textual messages, he further adds that "communication and advertising today is all about interaction and engagement - modern technology is based as much on words as on images".
Dr. Koblinger is convinced: "Language helps us express values, content and goals in a much better way. We hunger for Trust, Reliability & Relevance, and only language can deliver that: language is real."
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The Power of Image VS The Power of Word
Jan Mikulin, Global Digital Planning Director at Grayling, UK
The presentation is in images only, showing the very power of visual communication, advocated by the speaker.
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Sony Case Study
Jorge Gallego, Head of Public Relations and Corporate Communications at Sony Iberia, Spain
A Case Study on a Sony project including an add based on augmented reality.
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Lewis Integrated Comms Campaign
Jorge Lopez, VP Southern Europe, Lewis PR, Spain
Case Study on "ASM Transporte Urgente", with intro-slides that are fun to watch!
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Future of Integrated PR Comms - PR, Design, Video
Deborah Grey, Founder and Director of Canela PR, Spain
A great presentation on the key challenge for today's communications - they have to deal with the modern Visual Consumer.
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The Red Cross Story
Îscar Velasco i Blaya, Press Officer of Red Cross in Catalonia, Spain.
A presentation on the integrated communications strategy of Red Cross, Spain.
Generation F or Who Rules the World Today?
Maxim Behar, WCFDavos Board Member, Chair of H+K Strategies (CZ), CEO of M3 Communications, Bulgaria
A great talk on the social power of Facebook.
Visual Culture
Teresa Figueira, General Manager for Lisboa, H+K strategies, Portugal
As the presentation advocates, Visual Culture is not that new, after all!
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Visual Comms
Cristina Espallargas, Director for Barcelona, Grayling, Spain
The multiple effect of visual comms - examples and stats data!
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Components of XXI century Comms: Graphic Design
Dr. Jesus Del Hoyo Arjona, Dean of Collegi Oficial del Disseny Grafic de Catalunya, Spain
The important role of graphic design today!
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Visuals we live by
Eva Snijders, professional sotryteller, Founding Partner of "Visual Chemistry", Spain
A story on the very essence of storytelling and its true visual aspect.
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Visula Storytelling, an Aristotelic Approach
Montecarlo, Co-Founder of Quimica visual - Visual Chemistry, Spain
A controversial presentation revealing data on visual thinking and the cinematic effect of visual communications.
Socialmatic
Antonio De Rosa, Founder of ADR Studio, CEO of Socialmatic LLC, Italy.
A great Case Study on the Socialmatic project.
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Emotional Image of the city: Lisboa!
Catarina Vasconcelos, Managing Director of LPM Comunicacao, Portugal
A lovely presentation on the way to use all advantages of storytelling for the creation of a memorable and positive social image of Lisbon!
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Brand Creation: The Chicken of Egg Dilemma
Ekaterina Lavrova, PR Director at Depot WPF, Russia
A presentation in pictures: about branding, design, stories, creativity, and more.
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Design of Life, Design for Life
Frank Gramage, Senior Brand Communications Manager, Vistaprint, Spain
A Case Study Presentation on Do-It-Yourself-Design by Vistaprint.
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Augmented Reality (what the heck is that?)
Isidro Navarro Delgado, Founder of Augmented Reality Barcelona, Spain
A presentation cut as a video-clip without any sound - images of key aspects of Augmented Reality and how it can be used.
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The Magic of Augmented Reality
Hector Zapata, Virtual and Augmented Reality developer, CEO of Tetravol, Spain
A nice video showing the potential of Augmented Reality in advertising, marketing, architecture, etc.
Links to the two videos presented:
video 1, video 2
Visual Mapping Technology
Albert Burzon, Member of Burzon*Comenge office. Specialist of video-mapping technology, Spain
An extraordinary example of how Visual Mapping can be used for restoring key historical and cultural heritage!
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