Speakers

Senta Cermakova

WW Customer Reference Program Director Hewlett-Packard

Senta Cermakova is a business professional with a twenty years of international experience in Sales, Marketing and Mergers and Acquisitions.

Currently, she holds the role of the Worldwide Customer Reference Program Director in Hewlett-Packard Corporation and is in charge of the customer reference transformation, aiming to bring HP’s Customer Reference Program infrastructure to the scalable and user-friendly social platform, integrated to SalesForce.com, and to build the most valuable and innovative customer reference program to the market.

In her previous role, Worldwide Technology Services and Industries Analyst and Public Relations Director in Hewlett-Packard Corporation, Senta has led the group which motivated customers to choose HP’s services and solutions by influencing key external audiences. Before that, she was also the Director of Marketing and Strategy and Chair of the Marketing Council in Central and Eastern Europe, as well as in the International Sales Europe Region (including Africa, Middle East, Israel, Turkey, Greece and Central and Eastern Europe).

Senta is a graduate of the Faculty of Electrical Engineering at the Czech Technical University in Prague, Czech Republic, and holds the Master of Science in Biocybernetics.

In 2011, Senta was awarded the Czech Business Person of the Year and she has become the first and only woman winning in this main category in the 18 years history of this competition.

WW Customer Reference Program Director Hewlett-Packard