Speakers

Dr. Fatos Karahasan

Brand Consultant, Journalist, Author, Lecturer at Bilgi University (Turkey)

Dr. Fatoş Karahasan teaches Marketing Communication, Advertising and Digital marketing at Bilgi University of İstanbu. In addition, she writes columns in Capital (a monthly magazine on finance, business and management)  and Start-Up  magazine. As a brand management consultant, she leads major advertising agency pitches, product launches, and brand strategy projects. She lectures, runs workshops, and manages research projects for major local and international companies.

She is a public speaker on marketing, digital media, HR and management issues. She has been touring Anatolia with Capital and Ekonomist’s “Anatolian Brands Project” and lecturing to entrepreneurs. She also works as a moderator and Master of Ceremony at major conferences.

Fatoş Karahasan is the author of hundreds of articles in newspapers and magazines. She has translated 2 books from French into Turkish, on advertising and political marketing. She has written three books “How to Avoid Mediocre Advertising?”; “The Rules of Digital Marketing” and “The Communication Ways Leading to the Mind and the Heart”. She is also the co-author of several books on brand management and political marketing.

She is currently designing a programme on Emotional and Social Intelligence for high school kids, and working on a book on “Cross-Generational Communication. ”

She is a graduate of Maine Township High School West, Ill. and Hacettepe University, Ankara. She is also a graduate of Université de Paris-Sorbonne, Universita’ per Stranieri Siena (and Perugia), and British Council (University of Manchester), INSEAD Blue Ocean Strategy programmes.

She is a member of ROK, the self-regulatory organization of Turkish Advertising Industry.

She speaks English, French, Italian and German.

Brand Consultant, Journalist, Author, Lecturer at Bilgi University (Turkey)