Speakers

Elena Yufereva

Chief Executive Officer at Brandson, member of RBCA council

Elena Yufereva is Chief Executive Officer at the Brandson branding agency and member of RBCA council.

Specialist in practical and strategic marketing, consultant in brand strategy development and brand introduction. Graduated from  School of Journalism & Mass Communications of Saint-Petersburg State Universicty,

Inholland University of Applied Sciences (Amsterdam, Netherlands):
Bachelor of Marketing degree and NIMA program "Strategic management of company innovations".

Member of CES journalists association, Las-Vegas.
Author of various articles on branding theoretical and practical issues, seminars and training events. Member of Russian Branding Agencies Association (ABCR russianbranding).

Elena has wide practical experience in brand development, brand  introduction and brand promotion in different spheres on Russian and international level.

Chief Executive Officer at Brandson, member of RBCA council