Opening of the forum.
Moderator: Prof. Dr. Ali Murat Vural, WCF-Istanbul Regional Forum Director, member of the Faculty of Communication at Istanbul University (Turkey)

Welcome addresses:

Yanina Dubeykovskaya, WCFDavos Founder and Content Director, President of the WCFA association (Global)
Prof. Dr. Mahmut Ak, Ph.D., Rector of Istanbul University of Turkey
Binali Yıldırım, Prime Minister of Turkey

Coffee break - sponsored by Arbeta Tourism.

Lunch break - sponsored by Invenura.

Coffee break - sponsored by Arbeta Tourism.

Panel discussion. Managing Crises and Reputation in a Digital World.
Moderator: Richard Linning, Founder & Senior Partner, The Stable House Partnerhship (UK)

Speakers:

Gianni Catalfamo, Founder of cc:catalfamo (Italy) / "The Digital Self Manifesto."
Dr. Fatoş Karahasan, Marketing/Advertising/Digital=Communication expert and author, Assistant Professor at Bilgi University (Turkey)
Sean Gardner, Co-founder of Huffington Post's "Twitter Powerhouses Series" (USA) / "Personal Reputation and Personal Branding."

Panel discussion. Could a crisis create new chances for an international brand?
Moderator: Vasily Dubeykovskiy, CEO of CityBranding (Russia)

Speakers:

Dr. Jon-Hans Coetzer, Chief Academic Officer at the Glion Institute of Higher Education (Switzerland) / "Crisis Management & Communication." The talk aims to highlight the changing landscape of crises which both governments and businesses are confronted with today, discussing and reflecting on new approaches to deal with both traditional and novel crises. The presentation invites a deep and critical reflection on how best businesses can adapt to change while still maintaining capabilities to deal with more classical crises along three themes: • highlighting the changing landscape of crises in general • discuss and assess new crisis management practices • contribute to identifying good practice
Ömer Burhanoğlu CEO, Board Member FARPLAS Group of Companies (Turkey)
Ziya Erdem, General Director of Ericsson Turkey (Turkey)

Panel discussion. How to create an international Country Brand at times of crises?
Moderator: Sean Gardner, Co-founder of Huffington Post's "Twitter Powerhouses Series" (USA)

Speakers:

Vasily Dubeykovskiy, CEO of CityBranding (Russia) / "Country branding. How to be more than 1/250?"
Arın Saydam, Vice President of Communication Consultancies Association of Turkey, Chairman of the Executive Board of Bersay Communication Consultancy (Turkey)
Dori Kalafat, Tekfen Holding Corporate Communications Coordinator, Vice Chairman of KID - the Turkish Association of Corporate Communicators (Turkey)

Panel discussion. Convertible instruments for Personal and Corporate Reputation.
Moderator: Prof. Dr. Ali Murat Vural, WCF-Istanbul Regional Forum Director, member of the Faculty of Communication at Istanbul University (Turkey)

Speakers:

Ekaterina Lavrova, PR-Director at Depot WPF (Russia)
Mehmet Gün, Gün + Partners Law Firm Co-Founder and Executive Lawyer (Turkey)
Michael Bociurkiw, Journalist, writer and development professional, spokesperson for the OSCE Special Monitoring Mission in Ukraine, TEDx speaker, former spokesperson for UNICEF (Canada)