Programme 2016

Welcome party (cocktail appetizers, mulled wine, refreshments)
Location: Central Sporthotel Davos, "Piano Bar" premises
Address: Tobelmühlestrasse 1, 7270 Davos Platz, Tel: +41 81 415 82 00
Dress code: casual

Registration of all participants.
Venue: Kongresszentrum (Davos Congress Centre), Promenade 92, 7270 Davos Platz, Switzerland
Registration desk is located on the ground floor, facing the rotating gate of the main entrance.
Badges and portfolios with all promo-materials are handed upon arrival at the venue.
#WCFDavos takes place in the "Aspen" conference hall (ground floor, to the right of the registration desk).

Panel discussion: Country reputation - who's in charge of communications, identity and trust?

Moderator:

Gabor Hegyi, WCF Committee co-Chair, Founding Managing Director of Capital Communications (Hungary)

Speakers:

Faith Muthambi, Minister of Communications of the Republic of South Africa
Vinay Sahasrabuddhe, National Vice President of the Bharatiya Janata Party (BJP) in India
Srdjana Janosevic, Chief Press Secretary at the President's Office, Republic of Seychelles
Talk by Ms Janosevic: "The Seychelles islands' Paradise - separating facts from fiction."

Coffee break.

Lunch break.

Interactive Discussion: Talent VS Experience.

Moderator:

Paul St John Mackintosh, Strategic Advisor at Capital Communications (Hungary)

Participants:

Gianni Catafamo, Founder of cc:catalfamo (Italy)
Sergey Zverev, President of CROS Public Relations & Public Affairs (Russia)
Paul Holmes, Founder and CEO, The Holmes Report and SABRE awards (UK)
Ekaterina Lavrova, PR-Director at Depot WPF (Russia)

Panel discussion: From digital evolution to robot revolution - Humanity, Communications, Ethics.

Moderator:

Saurabh Kumar Uboweja, Founder, CEO & Director Brand Strategy at Brands of Desire (India)
Intro by Mr Uboweja: "Rise of the Robots."

Speakers:

Annalisa De Luca, Digital Transformations Lead at the Italian National Olympic Committee (Italy)
Talk by Ms De Luca: "CONI - From Digital Evolution to Robot Revolution."
Evgeny Kuznetsov, Deputy CEO and Director Project Management, RVC (Russia)
Scott Fahlman, Research Professor at Carnegie Mellon University (USA)
Vidhu Shekhar, PhD Fellow Student, IIM Calcutta (India)
Talk by Mr. Shekhar: "Economics, Humanity and Communication."
Human's ability to communicate in a sophisticated manner has been a crucial foundation for Economic and Societal development. Research suggests that ability has demarcated us from other life forms and led to the formation of large societal groups based on Economics of collective well-being. Bartering, shared tool development, monetary systems, knowledge exchange and propagation, all of them require the ability of communication. Unfortunately, it has undergone a role reversal in recent times, with complex communication becoming a tool of hiding details rather than propagating overall well-being. This can cause enormous implications and actually turned into one of the significant reasons for 2008's Global Financial Crisis. The same issue has also led to a decrease in the fundamental importance of communication as a key to the overall progress of humankind, especially in the case of emerging economies like India and China which have a larger population, and thus require more, and proper communication. This role reversal is being currently discussed in an attempt to be corrected, so that communication will again become the main driver of human and economic progress.

Special plenary session: Must Read!
Three leading communicators from Europe, America and Asia will present their latest best-selling books with key insight form the global PR and communications industry:
Gianni Catalfamo, Founder of cc:catalfamo (Italy)
Books: "For Friends, Not for Brands" ; "The Digital Self Manifesto"
Kara Alaimo, Ph.D., Assistant Professor of Public Relations, Hofstra University (USA)
Book: "Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication."
Tanuja Kehar, Vice President Corporate Communications, Unitech (India)
Book: "Women in Business"

C4F Davos Awards Gala Ceremony.
Location: Central Sporthotel Davos, "Tobelmühlesaal" Room
Address: Tobelmühlestrasse 1, 7270 Davos Platz, Tel: +41 81 415 82 00
Dress code: black-tie/evening-dress or smart/business/formal
Meeting hour - 18:30 h
Starting hour - 19:00 h

Presenters:

Rasha Goel, entertainer, International Correspondent, TV Host, Emmy Nominated Producer, Actress (USA)
Solly Moeng, Managing Director of DonValley (South Africa)

Opening speech by:

Scott Fahlman, Chairman of the Jury for Personal C4F Awards, Research Professor at Carnegie Mellon University, also known as the "Father" of the smiley emoticon (USA)
Talk by Mr. Fahlman: "What Should We Honor and Encourage?"

Registration of newcomers.
Venue: Kongresszentrum (Davos Congress Centre), Promenade 92, 7270 Davos Platz, Switzerland.
Registration desk is located on the ground floor, facing the rotating gate of the main entrance.
Badges and portfolios with all promo-materials are handed upon arrival at the venue.
#WCFDavos takes place in the "Aspen" conference hall (ground floor, to the right of the registration desk).

Keynote. Social Media Offline!
Partner of the Forum: n2-X
Vanduta Khurana, co-Founder of n2-X and Managing Partner of Daks India

Coffee break.

Lunch break.
Special Offer: CROSS-CULTURAL-CUISINE TABLE!
One of this years specialities will be an interactive spot with a "taste-&-guess" element! :)
For this we kindly ask you to bring one or two small delicacies (snacks or/and sweets) from your home country - to share with the other participants and thus promote the idea of inter-cultural exchange!

Panel: Media Reality: Influence and Responsibility.

Moderator:

Sean Gardner, Co-founder of Huffington Post's "Twitter Powerhouses Series" (USA)

Speakers:

Rasha Goel, entertainer, International Correspondent, TV Host, Emmy Nominated Producer, Actress (USA)
Talk by Ms Goel: "Social Media Trends 2016 - Trust & Reputation."
Bayan Tal, Senior Advisor at the Jordan Media Institute, former director general of the Jordan Radio & TV and foreign press secretary to His Majesty King Abdullah (Jordan)
Jamie Vernon, Ph.D., Chief Editor of the American Scientist, Director Science Communications & Publications at Sigma Xi (USA)
Talk by Mr. Vernon: "Media Reality - Influence & Responsibility."
Pranbihanga Borpuzari, Assistant Editor at Economic Times Online (India)
Talk by Mr. Borpuzari: "Business Reporting - Influences and Responsibilities."

Blind Insight: Corporate Heads of Communications to challenge Agency Heads of Strategy!
Corporate Heads of Communications meet face-to-face Agency Heads of Strategy, challenging the latter with real company problems in a series of brainstorming fire-chats, trying to generate quick insights. The agency reps try to elicit the problem and offer a best solution. The corporate executives share publicly their conclusions regarding the strategy they would prefer for dealing with the case in their business.

Moderator:

Elena Brandt, Head of PR, Moscow Institute of Physics & Technology (Russia)

Corporate Heads:

Galina Panina, PR Director & Manager External Communications at Leroy Merlin (Russia)
Sujit Patil, Vice President Corporate Communications at Godrej Industries Limited (India)
Sabitha Natraj, Chief Manager Corporate Communications, Indian Oil Corporation Ltd. (India)

Agency Reps:

Dr. Phil Osagie, Global Strategist at JSP Communications (Nigeria)
Lorenzo Brufani, Owner and General Manager of Competence Communication (Italy)
Gianni Catafamo, former European Director Digital & SM at Ketchum, Founder of cc:catalfamo (Italy)

Round-up: conclusions from the two days of the summit.
Maxim Behar, ICCO President, WCF Committee co-Chair, Chairman of H+K Strategies in Prague, CEO and Board Chairman of M3 Communications Group, Inc. in Bulgaria

Three parallel sessions held simultaneously, in different rooms:

Room 1 ● Training session "Digital Transformation Governance"

Gianni Catalfamo, Founder of cc:catalfamo (Italy)
During this session Gianni will take attendees through the journey that is walked by any company undergoing a successful digital transformation. Almost like an alpine guide (in keeping with the location) Gianni has learned where the difficult passages are and helps its audience through them on the basis of his field experience and using lots of real-life examples. See more.

Room 2 ● Training session "Measuring the real value of PR"

Stuart Bruce, Digital Communications, Online PR blogger, Trainer, and Consultant (UK)
During this session Stuart Bruce will guide attendees through how to measure and evaluate the real value of PR and its financial contribution to a company or organisation. He will use best practice from the IIRC’s integrated reporting standards and AMEC’s Barcelona Principles to guide attendees through how to demonstrate how PR contributes to the success of a company or organisation. The session provides attendees with both a theoretical understanding and practical tips.

Room 3 ● Official Assembly of the members of the WCFA association

Three parallel sessions held simultaneously, in different rooms:

Room 1 ● Training session "Social Media Power"

Sean Gardner, Co-founder of Huffington Post's "Twitter Powerhouses Series" (USA)

Room 2 ● Training session "The power of Influence" (90 min)
Learn how to get everyone on board for your next project!

Katja Schleicher, CEO of Impact Communication (Netherlands)
Eva Snijders, Storyteller, Coach, Change Agent (Spain)

Storytelling is an intrinsic part of communications. By sharing our stories, we allow the audience to grasp who and what we are and find the "why"-s for joining our projects. In this workshop, Katja Schleicher and Eva Snijders will reveal the secrets of true influence through Storytelling. In 90 minutes, you will learn how to find, shape and share stories that connect easily with other people and invite them to jump on board with you.

Outlines of the session:

• - Story Harvesting: where (your) stories live and how to meet them
• - Story Shaping: how to shape an effective story
• - Story Telling: how to tell your story in a convincing way
• - What to do next

Room 3 ● Official Assembly of the members of the WCFA association