Presentations 2017
Country Branding: why do we know countries?
Vasily Dubeykovskiy, CEO of CityBranding (Russia)
Country Logos - visual communication.
Branding VS Image - what is each country considered a world-leader in?
Country Awareness Model and Diagram.
Country Awareness Factors:
- • Mass Media
- • Culture
- • Education
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Yogesh Joshi, President of the ABCI association (India)
Brand India Summit Video
India's contributions to the world.
Giver of indefinite discoveries and unique experiences.
"In Dia" - mother of spirituality.
Mark Twain's definition of India.
Public diplomacy and human rights in the 21st century
H.E. Idriss Jazairy, Executive Director of the Geneva Centre for Human Rights Advancement and Global Dialogue, retired Ambassador who served at the Permanent Mission of Algeria to the UN's Office in Geneva (Switzerland)
Presented by Blerim Mustafa in absence of Ambassador Jazairy.
You can use the following sentences for the conclusion:
- Public diplomacy in human rights should be a value-based dialogue between authorities and civil society within and across borders to promote social harmony based on justice, equality and peace.
- Politicization of human rights and the selective application of relevant international law norms give rise to skepticism.
- Public diplomacy, when used uniformly and in good faith, has the potential to advance the realization of human rights.
Why the world needs to care about South Sudan?
Mercy M. Kolok, Communication Officer, UNICEF South Sudan
Presentation.
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Trump's SM campaign - How Communicators Need to Prepare for New Threats After the 2016 U.S. Presidential Election
Kara Alaimo, Ph.D., Author of 5 articles on Trump's SM strategy, Assistant Professor & Associate Chair - Department of Journalism, Media Studies, and Public Relations, Lawrence Herbert School of Communication, Hofstra University (USA)
Presentation.
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Clinton's SM campaign - A Digital Battle Royale
Elianne Ramos, Former Latino Digital Coalitions Desk, Hillary Clinton Campaign Principal and CEO - Speak Hispanic Communications, Founder of Border Kids Relief Project (USA)
Presentation.
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WCF | Kyiv, Ukraine, 2016 - Lessons & Challenges
Iryna Zolotarevych, Regional Director of WCFDavos and WCF's exclusive representative (Ukraine)
Presentation.
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WCF | Istanbul, Turkey, 2016 - Crisis VS Chances
Prof. Dr. Ali Murat Vural, Executive Board Member and Coordinator at Bersay Communications (Turkey)
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Social media strategies for Global organizations. How to engage the globe?
Franky Saegerman, Head, Digital Insights – NATO Public Diplomacy Division (Belgium)
Presentation.
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Can social media bridge the gender gap?
Lina Duque, Social Media Strategist, Advisor, International Speaker and University Lecturer (Canada)
Presentation.
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Are you ready to manage a Data Breach Crisis Communication?
Lorenzo Brufani, Owner and General Manager of Competence Communication (Italy)
Presentation.
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The Power of Stories
Gisella Lomax, Head of the Social Media Unit at UNHCR, the UN Refugee Agency (Switzerland)
Presentation.
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Influence of the emotional drivers during the latest political events
Evgeniya Bliznyuk, Director and co-founder of CoreStone, Advisor at the Presidential Administration (Ukraine)
Presentation about the US presidential elections, Brexit, upcoming elections in France, etc.
Video included.
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The Millennial Vote - Modern Elections: Issues Expectations & Reality
Nurul Shamsuri, Program Director, Information and Communication Secretariat at Wanita UMNO & Yayasan Juwita, Founder of Project Fearless (Malaysia)
Presentation.
Video included.
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CSR in South Africa
Donald Liphoko, Director-General / GSIS, Ministry of Communications (South Africa)
Talk.
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Shared value proposition – for social and business benefit.
Sujit Patil, VP & Head of Corporate Communications, Godrej Industries Limited & Associated Co-s (India)
Presentation.
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CSR Trends in the Digital World
Abdul Qadir A. Rahman Buhari, Chairman of the B.S. Abdur Rahman Crescent University (India)
Presentation.
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Ways to do Socially Responsible PR in Egypt
Loula Zaklama, President and Managing Director of RADA Research & PR Co. (Egypt)
Presentation.
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What is Return on Reputation and how can CSR impact it?
Catherine Hernandez-Blades, Senior VP, Corporate Communications at Aflac (USA)
Presentation.
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#DigitalEmpowers - the Storytelling Way!
Ashish Babu, Director of Communications, Europe & UK at Tata Consultancy Services (India)
Presentation.
Video included.
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How PR can boost creation of shared values
Elena Yakunina, Head of Public Relations at Nestlé Russia & Eurasia (Russia)
Presentation cannot be disclosed.
Anyone who is interested should contact the organizers and request to be introduced to the speaker.
PR Museum - the one and only!
Maren Scheffler, Communication Officer - Europe, the International Museum of Public Relations (Netherlands)
Presentation about the International Museum of Public Relations at Baruch College CUNY (USA).
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Communicating Confidence and Building Credibility in a New World
Ibrahim Eren, Deputy General Director of TRT-Turkish Radio and Television Corporation (Turkey)
Presentation.
Video 1 included.
Video 2 included.
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Fake News!
Pranbihanga Borpuzari, Associate Editor at Economic Times Online (India)
Presentation.
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Fake News Isn’t New, It’s Just Been Industrialised
Jimmy Leach, journalist, leading digital consultant - former head of communications for the Prime Minister’s Office in Downing Street and head of digital diplomacy at the Foreign & Commonwealth Office - and columnist at IBTimes (UK)
Article in relation to the Media Panel of the #WCFGenenvaWeek held on 15 March.
TAQA Crisis Communications Case
Sherwet Kafafy, former Marketing and Communication Director at TAQA Arabia (Egypt)
Past Case given as a task to be resolved by two groups of Agency Reps, lead by:
Nitin Mantri, Avian Media's CEO, Founder of Chase India (India)
Solly Moeng, Managing Director of DonValley (South Africa)
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What's going on in Artificial Intelligence?
Scott Fahlman, Research Professor at Carnegie Mellon University, also known as the "Father" of the smiley emoticon (USA)
Keynote presentation.
Video included.
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VR for Visual Reporting and World History Preservation - ACT NOW!
Yuxing Han, Professor - School of Engineering, South China Agriculture University, Founder of Nanjing Yunyan Technology Ltd. (China
Presentation.
Video 1 ; Video 2 ; Video 3 ; Video 4
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How to rise Startups' survival rate?
Charlie Graham-Brown, CFO of Seedstars World SA (Switzerland)
Presentation.
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How to find the best Start-up strategy for development
Abdul Qadir A. Rahman Buhari, Chairman of the B.S. Abdur Rahman Crescent University (India)
Presentation.
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The Importance of Science Exposure to School Students and its Possible Outcomes
R. Chandrasekar, Chairman of Litera Valley Zee School (India)
Presentation.
Video of Zee School
The Evolution of Communication With AI and VR
Naomi Assaraf, CMO and co-founder of cloudHQ (USA)
Keynote Presentation.
Video 1 inlcuded.
Video 2 included.
Video 3 included.
Storytelling for Innovators and Disruptors
Susan Lindner, CEO and Founder of Emerging Media (USA)
Presentation cannot be disclosed.
Anyone who is interested should contact the organizers and request to be introduced to the speaker.
It's not all about the money
Avigail Levinå, Head of Marketing at Aleph (Israel)
Subtitle:Why should VCs start thinking about marketing?
Presentation.
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Text 2 Voz - Time to move ahead...
Praveen Shankar, MD & CEO of Deerak Solutions (India)
Presentation.
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CloudHQ Showcase
Blaz Lipuscek, Chief Technology Officer, Co-Founder (Slovenia)
Presentation.
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What Science Writers and Communicators Need to Know?
Scott Fahlman, Research Professor at Carnegie Mellon University, also known as the "Father" of the smiley emoticon (USA)
Presentation.
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What is GLION's uniqueness within Hospitality Education?
Philippe Kopcsan, Interim CEO, Glion Institute of Higher Education (Switzerland)
Presentation.
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Globalization and its challenges to the Education in Communications
Fabienne Rollandin, Executive Director External Relations, Glion Institute of Higher Education (Switzerland)
Presentation.
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Women Influence Community Project
Yanina Dubeykovskaya, General Director of the WCF summit, President of the WCFA association (Russia)
Presentation at the launching of:
Women Influence Community (WIC)
Project Inauguration & Dinner!
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