Presentations 18
Communication Research and Global Health Promotion
Gary Kreps, , Ph.D., FAAHB, Distinguished Professor, Department of Communication, Director of the Center for Health & Risk Communication, George Mason University (USA)
Communication research has the potential to help prevent health risks, guide health promotion efforts, and improve health outcomes by providing access to relevant health information.
Health information is the most important resource needed for guiding health decision making and it is often in short supply.
The global Health Information National Trends Survey (HINTS) research program is designed to identify critical health information gaps and needs facing different populations around the world, as well as to guide evidence-based strategies for disseminating health information to these at-risk populations.
This research program holds great promise for promoting global health.
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Gaming for social change (as a communicative tool)
Jessica Muhamad, Ph.D., Assistant Professor of Communication, School of Communication, Florida State University (USA)
Presentation.
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Trust as the currency for communications
Dr. Gaya Gamhewage, World Health Organisation – Infectious Hazard Management & Risk Communications (Switzerland)
A presentation on Trust as the currency for communications, in a TEDx talk mode.
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Leaders of the Future - Young Leadership Power
Dr. Suddha Chakravartti, Head of Research at EU Business School, Geneva (Switzerland)
Presentation of the speakers in the panel.
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Media for All: Exploring Audiovisual Accessibility for deaf & blind people from Indian Communication perspective
Ashay Sahasrabuddhe, Ph.D. research scholar at the University of Mumbai and Founder & CEO of Kintel Incomm Pvt Ltd. (India)
Media Accessibility & Inclusive Communication has power to change lives of millions of persons with disabilities (PWDs) in this world.
Communication has potential to create inclusive societies where PWDs can contributors to society and become active stakeholders in human development through accessibility of media and communication.
But accessibility is not just about implementation but audience analysis, needs of audience, utilisation of resources and usefulness.
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Culture: The True Brand of a Nation
Her Excellency, Noura bint Mohammed Al Kaabi, Minister of Culture and Knowledge Development of the UAE
Presentation.
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What makes a country brand? Falling into Lost in Communications
Metehan Demir, Journalist, Turkey Promotion Group Communication Consultant (Turkey)
Presentation.
Watch also Turkey Promotion Group's video: here
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Country reputation and corporate reputation: new challenges for global business
Diego Gilardoni, Global Business and Communication Consultant, and Author (Switzerlnad)
Presentation.
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Get Branded - Stranded Managing Country's Image Opportunities & Risk
Yogesh Joshi, President of the Association for Business Communicators (India)
Video presented: here
Press-conference presentation - Turkey Promotion Group's Mission
Metehan Demir, Journalist, Turkey Promotion Group Communication Consultant (Turkey)
Presentation.
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The Future of Learning - Education in Communication in the 21st Century
Dr. Jon-Hans Coetzer, Chief Academic Officer, EU Business School Group (Switzerland)
Keynote.
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Ethics in PR
Dan Hill, CEO of Hill Impact (USA)
Presentation.
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Impact Branding: Creating not only shareholders' profit, but also social & environmental value
Gabor Hegyi, Founding Managing Director of Capital Communications (Hungary)
Presentation.
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Who is in the driver's seat?
Halim Abou Seif, Strategic Communications Consultant & Trainer, RADA Research & PR Co. (Egypt)
Presentation's key idea:
Since the initial wave of the revolution in the use of the internet over mobiles, our public audiences have learned how to choose what they want to hear or see. They are in the driver's seat today!
Now we have no other option but:
• Innovative campaigns
• Clustering stakeholders according to behaviour and trends
• Stay up to date and most of all be Real & Transparent
So, the main conclusion is: either we fight the change and continue defending our values, or just go with the flow and move faster to make PR stronger than ever!
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Tips of the Tongue - The Nonnative English Speaker’s Guide to Mastering Public Speaking!
Deborah Grayson Riegel, Director of Learning at Boda Group, author of the book "Tips of the Tongue" (USA)
Keynote.
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Growing Reputation and Measuring Progress
Catherine Hernandez-Blades, Senior Vice President, Chief Brand and Communications Officer, Aflac (USA)
Presentation.
Video included: here
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We Create Wonderful Experiences
Ma. Yolanda C. Crisanto, Senior Vice President, Corporate Communications of Globe Telecom (The Philippines)
Showcase.
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World Governance - A New Policy Landscape
Lena Bäcker, Co-Founder and President at Good Government Affairs, Committee Member at UNEDUCH/United Nation, International top-relations, Global Goodwill Ambassador, UNEDUCH - Universal Education Charter, Central government administration, Stockholm
Presentation.
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KFC - The Size Doesn't Matter
Serafima Gurova, founder and CEO of RODNYA Creative PR Studio (Russia)
Showcase video presented: here
Financial Literacy Begins in the Family
Angela Gracheva, Deputy Director General, SPN Communications (Russia)
Showcase.
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Help S2 Consultancy transform the understanding about fraud & corruption in Brazil
Ariane Feijo, Founder of Otimifica Inbound PR, co-founder of Todo Mundo Precisa de um RP - TMPRP (Brazil)
Showcase.
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Content is King! - The effects of AI on content marketing
Andrew Seibert, Managing Partner, Imprint (USA)
Presentation.
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How to support crisis management in developing countries in a time of complex threats and disasters?
Nicolas Mueller, former Head Federal Crisis Management Training, Swiss Federal Chancellery (Switzerland)
Presentation.
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