Presentations 13
Viral Change: will your company survive the epidemic?
Dr. Leandro Herrero, CEO of The Chalfont Project Ltd. and Managing Partner of Viral Change Global LLP
Dr. Herrero reveals the new rules of employee engagement and communications and also shares latest strategies for company or organisation success achieved via today's imperative for Virality. The presentation will cover:
• A tale of two worlds: communications and behaviours.
• Debunking myths of change and communications, internal and external.
• The age of Activism: the worlds of leadership, management and communications upside down.
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Restoring Banking's Reputation
Dr. Gabor Hegyi
Founder & Managing Director of Capital Communications, Hungary
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Managing Reputation Risks
Elena Sosnovtseva
Communications Director at Absolute Bank, HQ based in Moscow, Russia
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Dilemmas in Central Bank Communication : Challenges, Credibility and People Costs
Sandip Ghose
Head of Human Resource Management Department, Reserve Bank of India
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PRAVDA awards
Iryna Zolotarevych, Managing Director of PR agency Pleon Talan, Ukraine
PRAVDA awards best winner case.
Video included in the presentation:
1. Babiy Yar book
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How Internet Start-Ups do Marketing and PR
Jason Ng, Blogger, Twitter activist, COO of geekpark.net, Founder of Twittalk.net, Start-Upper, China (Beijing)
The popular blogger Jason Ng (Jiaxian Wu) introduces the abnormal way in which Internet companies do marketing and PR in China Mainland.
Video used in the presentation:
1. The Chinese way
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PR in a Geek Meritocracy Era - Evernote (Remember Everything)
Cristina Reisen
Director Market Development Europe at Evernote, Switzerland
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Startup Communications
Casey Lau
Hong Kong Tech start-up pioneer, co-founder of StartupsHK, Community Developer for SoftLayer's Catalyst Startup Program, China (Hong Kong)
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The Stories in Place Branding
Dymitr Romanovski, Co-Owner and CEO of The Story, Poland
Vdeos inclued in the presentation:
1. Australia - Walkabout.
2. Gotenburg - Tram Sightseeing.
3. Helsinki - Urbanflow.
4. New York City - Ask the locals.
5. Berlin - Ampel Style.
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Decentralization of City Brand Communication
Vasily Dubeykovkiy
General Director of CityBranding, Russia
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Social PR vs Traditional PR - Ogilvy (home of the big idea)
Andrey Barannikov
CEO of SPN Ogilvy, Russia
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The Digital Self (Personality in the Age of DiSoMe)
Gianni Catalfamo
Chairman of Pleon, Italy; former Digital Director at Ketchum Pleon, Europe
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Internet: Digital and Different
Vasily Gatov, Head of MediaLab Project at RIA Novosti, Russia
Vasily Gatov shares insight on Digital Reality, focusing on the call for new skills and due action: "Believe or Don't believe it (but act anyway)!"
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Trust of Millions & Energy
Nurul Ashiqin Shamsuri, CEO of Lubri Oil Corporation (M) SB, Malaysia
"Trust of Millions and Energy" is about building people's trust - in order to secure that, we need effective communication. Through communication, we are able to make people understand what is the current situation and share the main issues in the energy sector right now, we also need to find the right solutions - that is being discussed heavily in the industry today, in order to cater the demand of the people.
The presentation covers:
1) Global Energy Scenario Today and Tomorrow.
2) Sustainable Future through energy mix.
3) Water-Food-Energy Nexus.
4) Conclusion: Business-as-usual?
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The Importance of Being Honest
James Gillies, Head of Communications at CERN, Switzerland
1) What CERN is and what it is not.
2) The importance of transparency in communications.
3) Areas in which CERN technologies have relevance to the energy question.
4) Why it matters.
Mr. Gillies's key message: society should be well-equipped to make important decisions about future energy choices, so the scientific community should make efforts to engage more strongly with society.
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Copy vs Image
Dr. Alfred Koblinger, CEO of BBDO, Austria
"In the beginning was the word", shares Dr. Koblinger. Advocating the crucial importance of textual messages, he further adds that "communication and advertising today is all about interaction and engagement - modern technology is based as much on words as on images".
Dr. Koblinger is convinced: "Language helps us express values, content and goals in a much better way. We hunger for Trust, Reliability & Relevance, and only language can deliver that: language is real."
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