Speakers

Evgeny Boychenko

General Director UFK Company

Evgeny Boychenko has been a Marketing and Communications consultant since 1999 and presently he is the General Director of the UFK Company. He has executed successful projects for major Russian companies related to the development of marketing platforms - VTB bank, Kristall, The Central Bank of the Russian Federation etc. He has conducted extensive researches of consumer preferences for both business and public structures. Since 2002, he has been lecturing on marketing and communications in the prestigious Russian universities - Academy of National Economy under the Russian Government; State University of Economics, School of Public Administration at the Moscow State University; Moscow International Business Higher School "MIRBIS". He is a professor and author of "Consumer Behavior" textbook for MBA programs. Since 2007 he has been the Head of "MIRBIS" MBA Marketing Institute. This particular MBA program is considered the most prestigious program for training Marketing managers in Russia. He combines his academic work with the practice of a consultant. He is among the top five local tutors in the marketing disciplines. He is married and has two sons. His hobbies include yoga exercises.

General Director UFK Company