Speakers

Marc Puig i Guardia

Barcelona City Council’s Chief Marketing and Information Officer

Marc Puig i Guàrdia is Barcelona City Council’s Chief Marketing and Information Officer whose responsibilities include marketing the city and driving the brand as a strategic asset for competitiveness. He also manages the city's public information services and relations with the local residents through various corporate channels.

As a brand manager, over recent years he has implemented a new citizen-oriented positioning strategy for the Council, engaging the local residents in promoting the city’s global image abroad. Among other key initiatives, he has launched a new corporate identity and campaign plan concept that is not only sustainable, but also consistent with the positioning strategy.

Barcelona City Council’s Chief Marketing and Information Officer