About “COMMUNICATION ON TOP”
Our goal:
The goal of the Forum is to provide a platform for discussion on the future development of communications and their role in business and politics, to provoke in-depth analysis of the form and content of interaction between business professionals, the media and society, on the one hand, and the state, on the other. What we need is a global network for distributing best practices and new trends in the management of business, political, and corporate communications. Equally necessary is to foresee the upcoming communication trends and secure a method for analysing problems and finding solutions to help top managers take the right decisions in their daily work and, through the exchange of ideas and opinions, to improve their own corporate and social efficiency.
Forum 2011 intends to examine: successfull on/off-line reputation management; the power of PR impact and its proper advocating before the society; reform strategies messaged with communicative integrity; the 'web-2.0 effect' on business and politics; social media as a marketing tool for successful branding.
